AR-Return on Investment (AR-ROI)
The efficiency of the AR process can be controlled by means of AR-ROI. The rate of Returns on Investment into a specific AR program are measured.
Additional quantitative analyses:
Share of voice – rate of recognition analysis. - A quantitative comparison with your competitors in terms of citations in reports and studies of targeted industry analysts. Optimally, comparison is made between the recent past six months with the preceding half year.
- The analysis can be extended to a Media-Coverage-Analysis.
- The analysis can be weighted according to the sales-influence of each research company.
| Qualitative Analyses
Targeted perception analyses permits evaluation of content: How has your company’s relationship with particular analysts grown?
This analysis addresses, on the one hand, the extent to which targeted analysts are aware of your company and include your company in their research. On the other hand, the analysis also shows whether your company is associated with a positive, neutral or negative impression.
| Downloads
The Ten Commandments of AR
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