New Opportunities

Especially companies in the IT and TC sectors have to exploit the new opportunities provided by communication and industry analysts to be understood and heeded even in local markets. HFN Analyst Relations has the required expertise to professionally support technology providers in the development and implementation of AR processes.

Analyst Relations in Germany is developing into a business discipline in its own right, increasingly important and enormously effective.

Industry Analysts play an increasingly important role in the high-tech sectors

According to surveys conducted by the Kensington Group, IT research companies such as Forrester, Gartner, IDC, Ovum or PAC influence between 40 to 60% of the purchase decisions in the technology sector. The Kensington Group is an American company that provides studies and strategic consulting on the subject of analysts and consultants in the high-tech sectors. For their reporting, print and broadcast media likewise rely on the expertise and judgment of analysts as independent market and technology experts. Consequently, industry analysts are increasingly important for the effectiveness of corporate communications.